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Gartner Expert
Michael McCune
VP, Advisory
Michael serves as Vice President, Advisory, in the Gartner for Marketing Leaders practice. In that capacity, he works with heads of marketing on driving transformation and change through investment marketing operations. He also advises client organizations on the optimization of marketing technology for journey orchestration, content operations, and marketing work management.
Previous experience
Mr. McCune's career spans over 30 years of service in support of large enterprises on customer experience, consumer insight and marketing management across the North American and Asia/Pacific markets.
Professional background
Ipsos Loyalty
Vice President, Customer Experience & Loyalty
MaritzCX
Account Manager, Customer Experience & Loyalty
China Link Research
Co-Founder & President
Areas of coverage
Marketing Technology
Marketing Data and Analytics
Marketing Operations
Education
B.A., Asian Studies, University of Michigan
Chinese Language School, Middlebury College
Top Issues That I Help Clients Address
1Governing and optimizing marketing operations.
2Aligning Martech strategy to business outcomes.
3Establishing and advancing journey orchestration capabilities.
4Advancing content operations initiatives.
5Calibrating talent strategy and skill development.