As a new CMO, you are expected to be well organized, strategic and decisive — focused on business outcomes. Think of your first 100 days as the springboard from which you develop and execute your long-term vision.
This Gartner 100-day checklist can guide you to:
- Preparefor your new CMO role
- Assessyour organizational structure, budget and needs
- Planyour marketing strategy
- Acton getting alignment and buy-in from stakeholders
- Measureyour impact