CMO行动指南:如何在不确定的时期领先品牌超越探索品牌如何承担风险在“转”。The most successful CMOs prepare and lead in uncertain times, building agility into strategy and decision making. This guide will help you plan and prepare for uncertainty while also answering critical questions such as:
- 如何在不确定的时期表现吗?
- 我们应该关注成本优化或削减成本吗?
- 如何降低CMOs战略不确定性?
