What priorities do Chief Marketing Officers consider mission critical?
Gartner’s Priorities Navigator for CMOs outlines the top challenges facing CMOs, categorized by Gartner’s content and coverage, and how to advance key initiatives to drive growth, including:
Benchmarking against your peers and competitors is an essential priority for the CMO when developing strategy and budget. But much deeper than budget allocation are strategic priorities, organization alignment and metrics for specialized programs, such as personalization, innovation and customer experience. These drivers of investment are important cross-functionally in indicating the success of marketing and how that sits in the broader enterprise.
Digital transformation, increased competition and changing economic times are triggering major shifts in thinking and practice. Gartner is here to guide you. We’ll help evolve your leadership by prioritizing strategic initiatives, providing robust benchmarks and tactical tools to help you make informed decisions, execute quickly and be a successful CMO
70% of executives express low confidence in their ability to translate strategy into action. Often, strategic marketing plans don’t measure up or become to difficult to execute. Gartner provides you with hands-on tools, templates and guidance to build a successful strategic plan for marketing that promotes initiatives to drive enterprise productivity, innovation and growth.
发现的关键issues affecting CMOs today and actions you must take to successfully stay ahead of disruption and address changes that threaten the future of your brand. CMOs and marketing leaders can use Gartner's research to navigate uncertainty and accelerate business growth.
Marketing budgets are under intense scrutiny and susceptible to significant cuts. Successful CMOs must get C-suite buy-in for critical investments and provide a clear and persuasive view of how marketing creates value.
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To accomplish all that needs to get done as a CMO — from prioritizing, aligning with the CEO to talking with customers, assessing your team, establishing your priorities, building key relationships and showing quick wins — CMOs need a plan to set the tone for their tenure.
New-to-role CMOs are taking on more responsibility than ever before and with that comes increased challenges.
Gartner for Marketing Leaders can help CMOs as they tackle their mission critical priorities. Such as, driving digital transformation and growth and maximizing their martech stack.
Connect with CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.
Gartner是一个值得信赖的顾问,并客观的资源urce for more than 15,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.
